Social Media Lead

Job Description

Role & Responsibilities: –

Here are the key expectations from the role:

1. Develop a clear and consistent brand persona for Somethings Brewing across all social platforms
2. Create and activate the coffee lovers community through social channels
3. Regular engagement with communities across platforms through a blend of content sharing, collaborations, activities online/offline and more
4. Setting up Paid Campaigns on Google and Social Platforms
5. Prepare Campaign Strategy and Ad Content, maintain and optimise campaign performance
6. Generate insights through consumer connect and engagement
7. Develop crowdsourced content as well as contribute to in-house content development
8. Develop a strategy to drive-up the key parameters for social engagement in a consistent manner
9. Hands on experience on paid tools like Similar Web, SEMRUSH is a plus

Candidate will report to Head of Marketing, and will be expected to drive the entire Social Media strategy for the brand.

Internal & External Relationships: –

• Internal: Product & Marketing teams
• External: Collaborators in Coffee segment – D2C brands, Coffee businesses, Bloggers and more
• External : Various Agencies to amplify content

Qualifications and Education Requirements:-

• Prior Experience – Driving Social Media strategy for a D2C / Ecommerce brand for a min of 2 years either within
• the organization or working for an agency
• Domain / Industry – Brand should have been in the FMCG / F&B space ideally
• Education – MBA/PGDBM in Marketing

Preferred Skills:-

• Strong Presentation & Communication skills. Strong interpersonal skills, ability to work in a team
• Basic knowledge / interest in Coffee
• Self-starter, Bias for Action, Creativity

Company Background:

Kaapi Machines is an industry leader into the B2B Coffee equipment space, servicing top F&B and corporate customers for 10+ years.

The company has now entered the B2C space with the launch of a new Ecommerce portal named Something’s Brewing. The portal brings to consumers several top international brands in the Home Coffee brewing. Through Somethings Brewing, we intend to become a leader in the Home Coffee segment. It is an exciting time to be part of a new team who will help launch and grow this new business.