Content Specialist

Job Description

Responsibilities & Duties: –

• In charge of creating engaging content strategy for various segments, analytics & review
• Research trends, create content, publish as per content calendar to meet business objectives
• Optimize content considering SEO and Google Analytics
• Analyse web traffic metrics
• Online content applications-Website, Newsletters, Emailers, Lead gen messages, Blogs, Social Media, LinkedIn etc.
• Offline content applications -Brochures, Pamphlets, Gift merchandise, Event collaterals, PR articles, all customer communications
• Advertisement copy · Social Media Management · Basic understanding of brand building via content

Skills required: –

• Previous experience in a creative agency, B2B or Technical companies preferred.
• Proficiency in Microsoft Office, content analytics softwares required.
• PowerPoint champion · Excellent communication skills, both verbal and written.
• Organized, efficient & quick to respond. · Creative writing, has a way with language
• Basic understanding of design principles

QUALIFICATIONS AND EDUCATION REQUIREMENTS ·

• Journalism, Mass Communication, Fine Arts or Marketing

Additional Notes: ·

• B2B experience preferred. ·
• If you have exceptional writing skills then no previous experience in content required.

Company Background:

Kaapi Machines is looking for a creative writer who loves creating communication & content messages for our various channels. Our business is the leader in Coffee Machines in the exciting & vibrant space of Coffee industry in India.

Do you love languages & word play? Does converting technical pieces into easily comprehensible and creative pieces give you joy? Does understanding people & creating communication pieces excite you? Are you a strategic thinker who indulges in researching new trends? Then this is the job for you.

Kaapi Machines (India) Pvt. Ltd. was established in 2007, with the objective of providing world-class coffee equipment to businesses in the hotel, restaurant, and office segments. We are the largest company in Coffee Machines in India with an exciting array of Global & Large Indian customers comprising of Starbucks, McDonalds, ITC Hotels, Microsoft, Facebook, Google and many more. The company is headquartered in Bangalore, but has offices in Delhi, Mumbai, and Hyderabad as well. We have an award-winning team of excellent service engineers & expert trainers.

Business has been expanding rapidly and company has doubled its revenues from last year. The company also plans to venture into new areas around the beverage space.

The company is an Indo-German JV and has a portfolio of 22+ brands from Europe and US. All key brands are market leaders worldwide.