Case Study

Zepto’s storyline for Quick Commerce Case Study:

Brewing Zepto’s 10-Minute Coffee Dream

When the world stood still during the COVID lockdowns, one man in India discovered a new way to bring everyday essentials to people’s doorsteps. Zepto was born out of necessity—a bold vision to deliver groceries and daily needs in under 10 minutes.

As life returned to its normal rhythm, customers began to demand more than just groceries. A café-quality cup of coffee became a non-negotiable. To keep up with this growing expectation, Zepto required more than speed; they needed consistency, reliability, and quality in every cup.

That’s where Kaapi Machines stepped in. Together, Zepto and Kaapi Machines built an ecosystem that turned the idea of quick, quality coffee into a reality. Compact and robust coffee machines, such as the Carimali Bubble, paired with Hey Café’s on-demand grinders, ensured that every brew was of the highest quality. With Kaapi Machines’ commitment to hands-on training and seamless after-sales service, every Zepto team member was empowered to serve café-grade coffee with confidence.

Kaapi Machines’ reliable service support—swift turnarounds, low breakdowns, and regular training- became the backbone of Zepto’s mission. Now, even in the fastest delivery model, customers can enjoy consistently good coffee, thanks to a shared passion founded on trust and quality, serving India’s coffee lovers.