Careers

Job Description

Role & Responsibilities: - Here are the key expectations from the role:

1. Develop a clear and consistent brand persona for Somethings Brewing across all social platforms
2. Create and activate the coffee lovers community through social channels
3. Regular engagement with communities across platforms through a blend of content sharing, collaborations, activities online/offline and more
4. Setting up Paid Campaigns on Google and Social Platforms
5. Prepare Campaign Strategy and Ad Content, maintain and optimise campaign performance
6. Generate insights through consumer connect and engagement
7. Develop crowdsourced content as well as contribute to in-house content development
8. Develop a strategy to drive-up the key parameters for social engagement in a consistent manner
9. Hands on experience on paid tools like Similar Web, SEMRUSH is a plus

Candidate will report to Head of Marketing, and will be expected to drive the entire Social Media strategy for the brand. Internal & External Relationships: -

• Internal: Product & Marketing teams
• External: Collaborators in Coffee segment – D2C brands, Coffee businesses, Bloggers and more
• External : Various Agencies to amplify content

Qualifications and Education Requirements:-

• Prior Experience – Driving Social Media strategy for a D2C / Ecommerce brand for a min of 2 years either within
• the organization or working for an agency
• Domain / Industry – Brand should have been in the FMCG / F&B space ideally
• Education - MBA/PGDBM in Marketing

Preferred Skills:-

• Strong Presentation & Communication skills. Strong interpersonal skills, ability to work in a team
• Basic knowledge / interest in Coffee
• Self-starter, Bias for Action, Creativity

Company Background:

Kaapi Machines is an industry leader into the B2B Coffee equipment space, servicing top F&B and corporate customers for 10+ years. The company has now entered the B2C space with the launch of a new Ecommerce portal named Something’s Brewing. The portal brings to consumers several top international brands in the Home Coffee brewing. Through Somethings Brewing, we intend to become a leader in the Home Coffee segment. It is an exciting time to be part of a new team who will help launch and grow this new business.

Job Description

Responsibilities & Duties: -

• In charge of creating engaging content strategy for various segments, analytics & review
• Research trends, create content, publish as per content calendar to meet business objectives
• Optimize content considering SEO and Google Analytics
• Analyse web traffic metrics
• Online content applications-Website, Newsletters, Emailers, Lead gen messages, Blogs, Social Media, LinkedIn etc.
• Offline content applications -Brochures, Pamphlets, Gift merchandise, Event collaterals, PR articles, all customer communications
• Advertisement copy · Social Media Management · Basic understanding of brand building via content

Skills required: -

• Previous experience in a creative agency, B2B or Technical companies preferred.
• Proficiency in Microsoft Office, content analytics softwares required.
• PowerPoint champion · Excellent communication skills, both verbal and written.
• Organized, efficient & quick to respond. · Creative writing, has a way with language
• Basic understanding of design principles

QUALIFICATIONS AND EDUCATION REQUIREMENTS ·

• Journalism, Mass Communication, Fine Arts or Marketing

Additional Notes: ·

• B2B experience preferred. ·
• If you have exceptional writing skills then no previous experience in content required.

 

Company Background:

Kaapi Machines is looking for a creative writer who loves creating communication & content messages for our various channels. Our business is the leader in Coffee Machines in the exciting & vibrant space of Coffee industry in India. Do you love languages & word play? Does converting technical pieces into easily comprehensible and creative pieces give you joy? Does understanding people & creating communication pieces excite you? Are you a strategic thinker who indulges in researching new trends? Then this is the job for you. Kaapi Machines (India) Pvt. Ltd. was established in 2007, with the objective of providing world-class coffee equipment to businesses in the hotel, restaurant, and office segments. We are the largest company in Coffee Machines in India with an exciting array of Global & Large Indian customers comprising of Starbucks, McDonalds, ITC Hotels, Microsoft, Facebook, Google and many more. The company is headquartered in Bangalore, but has offices in Delhi, Mumbai, and Hyderabad as well. We have an award-winning team of excellent service engineers & expert trainers. Business has been expanding rapidly and company has doubled its revenues from last year. The company also plans to venture into new areas around the beverage space. The company is an Indo-German JV and has a portfolio of 22+ brands from Europe and US. All key brands are market leaders worldwide.