‘Coffee is facing challenges like never before, from farm to cup’ : Abhinav Mathur, Managing Director, Kaapi Machines
Despite being a Chai nation, coffee culture has been quietly and steadily growing upwards in India. According to Abhinav Mathur, Managing Director, Kaapi Machines, coffee has become an art and a lifestyle beverage. But due to the huge demand, coffee is facing challenges like never before, from farm to cup. Mathur mentioned that unprecedented climate change sparks a domino effect over crop quality and quantity and due to the uncertainty, it is forcing roasters to compromise. Also the lack of the right information in time affects the product. In a conversation with Asmita Mukherjee, Mathur elaborated on the various challenges that the growing coffee industry in the country is facing.
