About Anurag Das

Head of Marketing, Kaapi Machines Anurag Das leads marketing at Kaapi Machines, bringing over 15 years of brand and marketing experience across some of India's most recognizable consumer categories - consumer electronics, automobiles, alcohol beverages, F&B, and FMCG. His career includes marketing and brand management work on names like Sony Electronics, Maruti Suzuki, Carlsberg, and Rasna Buzz, giving him a rare vantage point on what makes consumer brands genuinely connect with people - and how much of that thinking is often missing from typical B2B marketing. Anurag's path into marketing leadership ran through both agency and in-house environments, which has shaped a versatile, full-picture approach to brand building. He spent time at IBM working on enterprise-facing communication, and later moved through agency roles at Hakuhodo Percept and Franchise India, where he worked across a range of client categories and marketing challenges. In between, he served as an Experience Designer at McKinsey & Company - a role that pushed his thinking beyond campaigns and messaging into how an entire customer journey gets designed, touchpoint by touchpoint. That mix of consumer-brand instinct and experience-design rigor is what he's brought to Kaapi Machines since joining as Head of Marketing in 2024. Rather than treating the company's marketing as a purely functional, spec-sheet-driven exercise - the norm in much of the commercial equipment space - Anurag has pushed for sharper brand positioning, more consumer-facing storytelling, and messaging that speaks to the full range of people now buying into serious coffee: café owners, hoteliers, corporate offices, and increasingly, home brewers. He holds a degree in marketing and communication from the National Institute of Advertising and is based in Bengaluru, where he leads brand strategy and marketing for Kaapi Machines across its equipment, training, and consulting lines of business.